Raising The Roof On Marketing

Visual marketing is powerful and YouTube provides and excellent method to reach potential clients either directly or indirectly. You can demonstrate business capabilities by posting a corporate video or post it anonymously. Getting the video to go viral can take a bit of work, but can also provide a tremendous amount of visibility for your company.

Below is a good example. Watch as the roof of a building is removed, using a Spider Crane, to allow for additional construction. This video is not your everyday event, it's short and you can find out more about the company in the credits. It's a simple video, nothing elaborate, yet it has the potential to reach thousands.

Ferry RS 430 Installation

Installation of a Ferry RS 430 mold machine by American Industrial Werks.




http://www.youtube.com/watch?v=iYwT_Af5hmA

If Content Is King - Featured Projects

You've heard it over and over that content is king to drive traffic to your website. If that's true and you're scratching your head for content ideas, think about "Featured Projects". We've all had our eyes glaze over with the online pitch that is suppose to be interesting content. After all, how many ways can you say my company is great, hire us and we'll do a great job at a great price? On the other hand, people love to hear and interesting story and pictures go a long way toward spicing up a story. Newsletters are great, but how many of us have the time to put together a newsletter and actually keep it going month after month? A featured project page on your website is much easier. Put up a few pictures of a recent project with some good keyword descriptions of what happened and you're in business. Want to get a bit more bang for your buck??? How about writing a quick blog about your newly posted "Featured Project" and send an email to your current clients with a link to the blog. It's a simple way to keep in touch with your clients, drive traffic to your website and possibly turn a light bulb on in your customers mind that could turn into more business for you.

Here's an example of a featured project at Millennium Park in Chicago, IL.


- Murdock