Friday, December 11, 2009

B2B with Twitter

Okay perhaps I'm a bit slow to join in on the Twitter revolution... it took me a while to get it. At any rate, I'm on board now, so if you would like to be a follower my twitter ID is murdockknicks. Rather than having the ID specific to this blog, I've opted for my name as I have several other blogs to talk about on Twitter. So come follow my tweets and I will keep you posted on how well Twitter is working to help with B2B Industrial Marketing.

- Murdock

Wednesday, December 9, 2009

Building Traffic With Do-Follow

If you’re just getting started with promoting your website or blog online, you may be baffled as to where to start. After all there are so many strategies to embrace and so many salesmen online telling you their approach is the one that will make your site produce gold…just send three checks for $59.95. However, while you do need to be careful about scams, time is money so sometimes paying someone to market your site is a good idea. It’s all about what is right for you, picking your strategies, doing your homework, and paying attention to the results.

Speaking of results I recently read a blog on The Small Biz Pro titled "What is your link number?", which is about determining how many links point back to your website or blog. Just as anything with computers there are several ways to do this, but this is a good jumping off point to try and use for continued research. The point of this is we all want/need to build traffic to our sites and one very important part of doing that is to get other sites to link to ours. I love the articles that tell you all you need to do is find a website that is relevant to yours with a high Google page rank, contact them and ask that they post a link to your site in exchange for you doing the same for them…sure, I’ll get right on that. Where is my sarcasm icon, I need to add it here.

Here’s a bit more direct tactic you can try. Find blogs, preferably that are related to your site, and post comments with a link back to your site. Heard that one before? Probably so… Ahhh but there is a catch. First finding a list of blogs so you aren’t floundering around looking for a place to comment, and second finding "Do-Follow" blogs. A "Do-Follow" blog is one that does not have the code "no-follow" which tells the search engines robots not to follow the link back to your site. If you are specifically trying to build links by posting "relevant" comments, then you want the search engines robots to follow your link. By the way the link to your site is typically attached to your name or user id of a blog. Posting your link in your comment is often considered spam. While a quick Google search will produce more options, here is a website that lists "Do-Follow" blogs and should be a good starting place… www.dofollowblogs.com.

Now, if you have a blog and you want to get viewers to participate, you need comments. The first question to ask yourself is, do I have a "No-Follow" or "Do-Follow" blog. If you have chosen "Do-Follow" then obviously you need to let people know because there are many out there that are trying to build links. That being said, submit your blog to www.dofollowblogs.com and any other site like it. Not only will you get a link for doing that, but you give people another reason to visit and participate in your blog.

For more information about "No-Follow", see "Forums Blogs and nofollow".

In case you were wondering, this is a "Do-Follow" blog.



- Murdock