If Content Is King - Featured Projects

You've heard it over and over that content is king to drive traffic to your website. If that's true and you're scratching your head for content ideas, think about "Featured Projects". We've all had our eyes glaze over with the online pitch that is suppose to be interesting content. After all, how many ways can you say my company is great, hire us and we'll do a great job at a great price? On the other hand, people love to hear and interesting story and pictures go a long way toward spicing up a story. Newsletters are great, but how many of us have the time to put together a newsletter and actually keep it going month after month? A featured project page on your website is much easier. Put up a few pictures of a recent project with some good keyword descriptions of what happened and you're in business. Want to get a bit more bang for your buck??? How about writing a quick blog about your newly posted "Featured Project" and send an email to your current clients with a link to the blog. It's a simple way to keep in touch with your clients, drive traffic to your website and possibly turn a light bulb on in your customers mind that could turn into more business for you.

Here's an example of a featured project at Millennium Park in Chicago, IL.


- Murdock

B2B with Twitter

Okay perhaps I'm a bit slow to join in on the Twitter revolution... it took me a while to get it. At any rate, I'm on board now, so if you would like to be a follower my twitter ID is murdockknicks. Rather than having the ID specific to this blog, I've opted for my name as I have several other blogs to talk about on Twitter. So come follow my tweets and I will keep you posted on how well Twitter is working to help with B2B Industrial Marketing.

- Murdock

Eye on the competition

If you are just starting a website or have one that you have neglected in the way of building links, you may be wondering where to start.

There are lots of ways to gain backlinks to your site such as paid links, blog comments, directory’s, social bookmarks, forums, but you need to find the sites to start building your backlinks. This is where your competitors become your best friend. By researching your competitors backlinks you can gain hundreds, even thousands of linking possibilities. One nice clean way to do this is to go to Yahoo.com and search by site:http://www.your-competitors-name.com. As of this writing the results of the type of search you will see a tab for "pages" (their pages) and "inlinks" (links to their website). Inlinks will show you a pattern whether its directories, blogs, paid links or press releases. Now you have the information and information is power. Follow these sites back and investigate how you can get a link back to your website.

Make no mistake this takes time. You will find some sites that let you submit your website address for free and others have a fee. Submitting to blogs and forums or writing articles and press release will take even more time. Keep steady pressure on building links to your site and you will start to see results.