You wouldn't think it, but gardening can have an industrial application. From it's
services page, a company called
Blooming Rails Garden Nanny boasts relationships with Riggers, Machinery Movers, Electricians, Builders, Plumbers, Handyman, and HVAC contractors. What's the connection? Well roof top gardens for one. But those who are passionate about their garden and have the bucks to spend on an elaborate design and installation, may suddenly be in need of a service company that's typically known for industrial work just a little bit more than gardening. So in this case what some might think of as just a residential plant sitting and maintenance company is also
B2B & Industrial... nothing like broadening you scope of work and customer base.
On the subject of marketing, it's interesting to note that Blooming Rails Garden Nanny is using multiple blogs rather than just one. This affords the opportunity to zero marketing content in on a niche, while tying it all together at the same time.
View
Gardening Topics to see how this is laid out. Nothing fancy here, they're just going down the path of "quality content is king".
