Building links for B2B is tough. But if you want to be found on the search engines, it's something that has to be done. One way to accomplish this is find local organizations that are looking for sponsors. Many of these groups are hungry for donations, so for a potentially small fee/donation they will happily post a link to your website. Some do banners others will provide text links. Banners are nice for visual but text links will provide better results with the search engines.
One of my favorite organizations to sponsor is the Civil Air Patrol. However, there are thousands of options. Below are a few...
- local softball, hockey, etc etc teams.
- Boy Scouts, Girl Scouts
- Church groups
- EAA Chapters (Experimental Aircraft Association)
- Organization events (all of the above)
Sponsoring an organization like this does more that just build links to your website. Aside from doing a good thing with you money, these organizations often will promote your business while promoting their corporate sponsor program and word of mouth is great marketing.
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