You've heard it over and over that content is king to drive traffic to your website. If that's true and you're scratching your head for content ideas, think about "Featured Projects". We've all had our eyes glaze over with the online pitch that is suppose to be interesting content. After all, how many ways can you say my company is great, hire us and we'll do a great job at a great price? On the other hand, people love to hear and interesting story and pictures go a long way toward spicing up a story. Newsletters are great, but how many of us have the time to put together a newsletter and actually keep it going month after month? A featured project page on your website is much easier. Put up a few pictures of a recent project with some good keyword descriptions of what happened and you're in business. Want to get a bit more bang for your buck??? How about writing a quick blog about your newly posted "Featured Project" and send an email to your current clients with a link to the blog. It's a simple way to keep in touch with your clients, drive traffic to your website and possibly turn a light bulb on in your customers mind that could turn into more business for you.
Here's an example of a featured project at Millennium Park in Chicago, IL.
- Murdock
Showing posts with label building traffic. Show all posts
Showing posts with label building traffic. Show all posts
Wednesday, August 4, 2010
Wednesday, December 9, 2009
Building Traffic With Do-Follow
If you’re just getting started with promoting your website or blog online, you may be baffled as to where to start. After all there are so many strategies to embrace and so many salesmen online telling you their approach is the one that will make your site produce gold…just send three checks for $59.95. However, while you do need to be careful about scams, time is money so sometimes paying someone to market your site is a good idea. It’s all about what is right for you, picking your strategies, doing your homework, and paying attention to the results.
Speaking of results I recently read a blog on The Small Biz Pro titled "What is your link number?", which is about determining how many links point back to your website or blog. Just as anything with computers there are several ways to do this, but this is a good jumping off point to try and use for continued research. The point of this is we all want/need to build traffic to our sites and one very important part of doing that is to get other sites to link to ours. I love the articles that tell you all you need to do is find a website that is relevant to yours with a high Google page rank, contact them and ask that they post a link to your site in exchange for you doing the same for them…sure, I’ll get right on that. Where is my sarcasm icon, I need to add it here.
Here’s a bit more direct tactic you can try. Find blogs, preferably that are related to your site, and post comments with a link back to your site. Heard that one before? Probably so… Ahhh but there is a catch. First finding a list of blogs so you aren’t floundering around looking for a place to comment, and second finding "Do-Follow" blogs. A "Do-Follow" blog is one that does not have the code "no-follow" which tells the search engines robots not to follow the link back to your site. If you are specifically trying to build links by posting "relevant" comments, then you want the search engines robots to follow your link. By the way the link to your site is typically attached to your name or user id of a blog. Posting your link in your comment is often considered spam. While a quick Google search will produce more options, here is a website that lists "Do-Follow" blogs and should be a good starting place… www.dofollowblogs.com.
Now, if you have a blog and you want to get viewers to participate, you need comments. The first question to ask yourself is, do I have a "No-Follow" or "Do-Follow" blog. If you have chosen "Do-Follow" then obviously you need to let people know because there are many out there that are trying to build links. That being said, submit your blog to www.dofollowblogs.com and any other site like it. Not only will you get a link for doing that, but you give people another reason to visit and participate in your blog.
For more information about "No-Follow", see "Forums Blogs and nofollow".
In case you were wondering, this is a "Do-Follow" blog.
- Murdock
Speaking of results I recently read a blog on The Small Biz Pro titled "What is your link number?", which is about determining how many links point back to your website or blog. Just as anything with computers there are several ways to do this, but this is a good jumping off point to try and use for continued research. The point of this is we all want/need to build traffic to our sites and one very important part of doing that is to get other sites to link to ours. I love the articles that tell you all you need to do is find a website that is relevant to yours with a high Google page rank, contact them and ask that they post a link to your site in exchange for you doing the same for them…sure, I’ll get right on that. Where is my sarcasm icon, I need to add it here.
Here’s a bit more direct tactic you can try. Find blogs, preferably that are related to your site, and post comments with a link back to your site. Heard that one before? Probably so… Ahhh but there is a catch. First finding a list of blogs so you aren’t floundering around looking for a place to comment, and second finding "Do-Follow" blogs. A "Do-Follow" blog is one that does not have the code "no-follow" which tells the search engines robots not to follow the link back to your site. If you are specifically trying to build links by posting "relevant" comments, then you want the search engines robots to follow your link. By the way the link to your site is typically attached to your name or user id of a blog. Posting your link in your comment is often considered spam. While a quick Google search will produce more options, here is a website that lists "Do-Follow" blogs and should be a good starting place… www.dofollowblogs.com.
Now, if you have a blog and you want to get viewers to participate, you need comments. The first question to ask yourself is, do I have a "No-Follow" or "Do-Follow" blog. If you have chosen "Do-Follow" then obviously you need to let people know because there are many out there that are trying to build links. That being said, submit your blog to www.dofollowblogs.com and any other site like it. Not only will you get a link for doing that, but you give people another reason to visit and participate in your blog.
For more information about "No-Follow", see "Forums Blogs and nofollow".
In case you were wondering, this is a "Do-Follow" blog.
- Murdock
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